In today’s fast-paced pharmaceutical industry, the need for timely, accurate data has never been more urgent. By mastering market analysis you’ll gain a clear picture of category, subsegments, channels, brands, distribution, trade stock, visibility and competitors performance. it’s about using data to make strategic, informed decisions.
Qualitative research helps bring customers to life. We partner with clients to discover and explore the beliefs, attitudes, and motivations that drive customer behaviour through their purchase decision journey. Translating insights into concrete business actionable tactics and profitable growth.
Understanding customer behaviour is crucial. Use data analytics to map individual customer journeys, preferences, and pain points across channels. This insight helps you identify what drives purchase decisions and what causes drop-offs. Consistency builds trust and customer loyalty, encouraging repeat purchases.
It is the strategic process that involves evaluating and optimizing your product range to ensure each product aligns with your overall business objectives. By doing so, allows you to make informed decisions about which products to develop, enhance, or retire to maximize revenue, minimize risks, and ensure long-term growth.
Translate Marketing brand strategy into channel, physical point of sale and online tactics to drive consistency of sales execution. 7 Growth drivers analysis (Media, Distribution, Display, Detailing, Innovation, Price and Promotion) to show how growth opportunities can be seized and aligned with marketing brand plans.
It is the strategic process that involves evaluating category market attractiveness and brand competitive strength defining a matrix based on your business growth drivers to prioritize where you should investment (BTL or ATL) to further growth the brand, drive sales and market share in a profitable way.